Social media marketing is an effective tool for generating awareness and building engagement with your target audiences. In Life Science & Healthcare industry, you can leverage the reach and targeting capabilities of social media platforms to connect with patients and healthcare professionals. By creating educational and informative content, you can establish yourself as a trusted and valuable resource in the healthcare community.
As a healthcare digital marketing agency with over a decade of experience, we know that social media platforms offer a wealth of opportunities. Whether your goal is to increase awareness, drive traffic, or convert leads, social media can help you achieve it. By building your own community or through targeted paid campaigns, you can increase engagement and build trust with patients and practitioners alike.
The benefits of a strong social media presence are many:
1. Greater visibility and reach for your brand and content.
2. Increased engagement with patients and practitioners.
3. Improved conversion rates.
4. Stronger relationships and trust with your audience.
5. Greater potential for lead generation.
Invest in your social media presence and connect with your audience better. You can also explore our other marketing services to support your business in reaching your marketing goals.
Social media advertising in healthcare requires a tailored approach to channel selection. It's essential to consider the target audience demographics, the possibility of promoting the content types that resonate with the audience, targeting options, ad formats (image ads, video ads, etc.), and the level of engagement on the platform. As a healthcare digital marketing agency, we recommend understanding these elements before selecting a social platform to advertise.
We have explained a few vital differences to ease the social channel selection.
Facebook is a preferred option to reach patients, build an audience, and promote awareness campaigns around the world. It allows you to promote content in multiple formats like image ads, video ads, slide show ads, story ads, carousel ads, and collection ads. Therefore, if your target audience is patients and your goals are to build awareness, Facebook would be a great platform to achieve your targets.
Instagram is great for promoting your healthcare brand and connecting with patients. It differs from Facebook as it allows you to showcase your brand and services through visually pleasing and engaging content. This is particularly effective in healthcare, where visuals can simplify complex information and make it more relatable.
Due to the professional nature of the content and the opportunity to target audiences based on their profession, it is an excellent platform to target HCPs. LinkedIn is the preferred platform for building a professional community, increasing brand awareness and generating leads.
Twitter can be an effective tool for reaching both healthcare providers and patients. With our advanced hyper-segmentation techniques, we are able to specifically target desired audience. Currently, Twitter is utilised for sharing news, events, opinions, facts, and knowledge, which attracts a diverse user base. This allows us to target them effectively based on their persian attributes.
YouTube is the second most popular website globally. It is the ideal platform for sharing easy-to-digest video content and increasing brand awareness. For the Life Science and Healthcare industry, YouTube is a strategic tool to communicate your message effectively with your target audience.
For many pharma & healthcare companies engaging HCPs & patients online is a prime focus in marketing their products and services. With increased engagement on social channels, social media marketing is an effective way to generate leads and nurture relationships with HCPs and patients.
Medical and healthcare social media marketing requires a strategic approach. It must adhere to rules and regulations, aligns with business objectives, and utilises sharp copywriting skills and high-quality images. As a healthcare marketing agency, we are skilled in setting up campaigns on social platforms that attract leads and convert them into customers.
Our tried and tested process for running paid social advertisements is outlined in five simple steps, each playing a vital role in delivering results.
In the initial stage of our process, we identify the specific group of people that we want to reach using our social media marketing campaign. Understanding the audience is crucial in determining the scope and cost of the campaign, whether it be patients or healthcare professionals (HCPs). Each social platform, such as Facebook, Instagram, LinkedIn, YouTube, and Twitter, has its own unique audience attributes. Based on your goals and target audience personas, we create a detailed overview of the audience to target with ads and continuously optimise it.
We craft our content distribution strategy to align with the different stages of the customer journey. As a user progresses through different stages of their customer journey, the persona attributes change and the information they seek also shifts. It is essential to have a strategic approach to content planning. This way, you ensure that potential leads are continuously engaged with content that aligns with their interests. This will ultimately convert them into customers.To achieve this, we consider the following key questions:
Our medical copywriters are experts in the medical industry and online marketing. With their knowledge and skills, they create compelling and engaging ad copy that effectively connects with your target audience. We understand the importance of visual representation in healthcare and ensure that all visuals used in ads are of the highest quality and accurately reflect your brand identity.
In healthcare marketing, it's essential to understand that healthcare practitioners and patients are two distinct target groups. Our team recognises this and adjusts our approach accordingly by modifying the tone of voice, incorporating relevant keywords, and selecting visuals that align with each group's preferences.
To optimise the success of our campaigns, we use A/B testing and utilise social listening tools. This enables us to understand our target audience better and stay informed of top-performing content, popular topics, and visual preferences. By utilising this data, we are able to create content that resonates with our audience, resulting in enhanced user engagement, reduced bounce rates, and increased conversion rates.
We utilise an automated KPI dashboard tool as a reporting method for our campaigns. Setting up a data dashboard to track key performance indicators (KPIs) is crucial for monitoring the performance of our campaigns and understanding the data through interactive graphs, making it easy to analyse. This allows us to compare results from multiple sources in one sheet and make informed business decisions.
It is crucial to optimise your campaign to maintain positive outcomes continuously. The medical industry is constantly evolving, which means that user behaviour is also in a state of constant change. Therefore, optimising your campaigns based on various factors that impact ad performance is essential to make the most of your budget.
We thrive on success & innovation in the LSH industry. And with our client's business success, we aim to achieve it.
We, as Mindray Europe, have been working with Medical Digitals since December 2019.The cooperation is fresh, but the premium experience has surpassed all expectations. The people from Medical Digitals are great listeners and understand exactly what we and our customers need. Projects are always approached with care and delivered on time and within the agreed budget. I couldn’t be more pleased to work with such a professional, responsive, and reliable team.
Director of Sales and Marketing Ultrasound Europe at Mindray
We were put in touch with Medical Digitals through a recommendation from a colleague. We have worked with Medical Digitals for over a year now, and we would definitely recommend them. The team is responsive, adaptable and reliable. A pleasure to work with. They have taken our social media presence project and rolled it out to 8 different countries. Nothing was too much trouble, and we were delighted with the outcome of our campaign.
Online Communication Specialist - European Region
Besides having received state-of-the-art digital campaigning and having achieved the before-agreed outcome and results, I appreciate even more the permanent client focus and adaptability of Medical Digitals. On top of that: direct communication lines, a lot of useful business advice on the side and a big touch of human kindness. Medical Digitals has definitely become one of our favourite digital partners and soundboards.
Head of Digital Innovation - Benelux
May 10, 2023
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