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Healthcare and Medical SEO Service

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Why do you need an SEO agency with a medical focus?

Not every industry can take a similar approach to Search Engine Optimisation (SEO), this also goes for healthcare & medical industry.

In simple words, the standard SEO approach revolves around creating SEO-optimised content, building backlinks and website technical setup. If done correctly, your website will appear under the desired keyword and have high authority from backlinks.

Google PageRank considers factors like E-E-A-T. This stands for Experience, Expertise, Authoritativeness, and Trustworthiness. These criteria determine if the content is high quality, expertly written, and factual for medical SEO. But how do you know if your website content meets Google's criteria?

The marketeers of Medical Digitals are skilled in improving your website traffic. We do this for both HCP- & patient audiences. If you need a healthcare SEO agency to run your SEO campaigns and optimise them, we would be happy to help you.

Healthcare and medical SEO services

HCP and patient target audiences are more engaged in online channels than ever. The best strategy to target each audience is different, but, the core of the medical SEO is similar for both audiences. The approach and revolves around four key pillars: Relevance, Crawlability, Engagement and Authority.
Relevance: The content of each page must align with the target keyword and be valuable for the target audience.
Crawlabilty: It is important that Google's crawler finds your page and understand the page structure so it can scan and inspect web pages.
Engagement: More time spent by a user on your website means a higher engagement score. It helps Google understand if your content is engaging and provides quality information.
Authority: By generating links from other trustworthy industry websites, you can signal to Google that your website has credible content. This will have a positive mark on building authority.

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The Future of Life Science and Healthcare Marketing: Navigating the Top Trends of 2024

Healthcare SEO services

Every year, more than 1000 changes occur in the algorithm of the Google search engine. Keeping track of those changes and adequately implementing them in your strategy is challenging. Each service or product has its business goals and specific SEO challenges. We tailor our healthcare SEO services and approach based on each individual situation. Our dedicated team has extensive industry experience. The latest tools and technology are applied while ensuring the latest Google core algorithm developments are considered.
We are aiming to reach your marketing goals by boosting your SEO results. Medical Digitals is your partner for optimising your SEO strategy and approach. You can also explore our other marketing services to support your business in reaching your marketing goals.

Relevance<

Relevance

Keyword research

To boost traffic, keywords play a vital role in any industry. The life Sciences & Healthcare industry is no exception. Good keyword research provides valuable insights like popular keywords, related keywords. These insights help in on-page optimisation and content creation.

Title Tags

We all scan the titles of the pages in the search engine results and click on the attractive ones. Our team creates attractive title tags based on target keywords. This attracts relevant traffic and increases your CTR.

Header Tags

Header tags are crucial to the page's structure and describe the relevance and content it includes. The H1 describes the page topic, H2 describes the section of a page, and H3 & H4 describe sub-topics.

Keyword use & Density

One of the fundamental factors in defining page relevance is using your target keyword several times. But how many times should you include the target keyword? The sweet spot of over-optimisation and under-optimisation differs from page to page.

Latent semantic Indexing

Describing the sub-topic around the main target keyword helps Google understand the page's relevance also known as latent semantic indexing. Awareness of topics and covering them is crucial to the success of your search engine optimisation strategy.

Alt Tags

Your website is undoubtedly full of images. Unfortunately, Google can't read the imagery. It can however scan the alt text to understand the image type and its relevance to the associated image.

URL structure

The URL structure helps organise the structure of your website content. A well-planned and executed URL helps users to understand the relevance of the page topic category this results in a good user experience. It also helps Google understand how each page of your website is related to each category. This is of direct influence on the position of your webpages in the search results.

Outbound Links

Outbound links are a great way to provide detailed information about the page topic by linking your web page to the external page. It helps Google to understand the page information is relevant to the written topic and helps Google bots to more easily crawl & find your website.

Crawlability<

Crawlability

Mobile-friendliness

Google considers the mobile-friendliness of a website as an important ranking factor for the search engine result page (SERP). It is a must to have your website mobile friendly as most users use mobile phones to visit websites. We can help you develop a mobile-friendly website.

Site organisation

It is essential to structure your website in an organised way for both your audiences and Google. It means setting up web pages in a cluster with related topics. This will help your visitors to find information quickly.

Internal links/interlinking

Internal links are used to index your website pages, transfer authority and indicate topic relevance. No page should be excluded from interlinking. Also, page hierarchy is determined by the internal linking architecture of your website.

Duplicate content audit

The reason behind the poor ranking of your website could be an unstable technical SEO setup. There is no formal penalty for duplicate content. Still, two pages can contain similar content. In that case, it confuses Google to judge which page to prioritise for ranking—resulting in the poor ranking of all the pages with duplicate content. You can avoid this confusion by making sure you don’t have duplicate content or use canonicals.

Sitemaps & 'No indexing'

Submitting a sitemap in XML format through Google Search Console tells Google that the links in a sitemap are available for crawling. No-indexing is a little snippet of code describing the number of pages to exclude from Google search results.

User Engagement<

User Engagement

Meta description

Google has stated that meta description keywords are not considered a ranking factor, but for sure, using the right keywords and structure influences click-through rate.

Site speed

No excuse if your website loading speed is more than 5 seconds. In fact, a website loading speed from 2 seconds to 3 seconds is the turning point for most users to leave your page. Get your website speed test checked today and optimise technical SEO.

Rich Media

In today's world, people want spoon-feed content. That means keeping people interested and engaged throughout the website is essential. How to do so? Good media is your answer for keeping users engaged. Continuous images, video content and interactive page elements enhancing the user experience is the way to go. Do you find it challenging to optimise your website for a better user experience? We are here to help.

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