Not every industry can take a similar approach to Search Engine Optimisation (SEO), this also goes for healthcare & medical industry.
In simple words, the standard SEO approach revolves around creating SEO-optimised content, building backlinks and website technical setup. If done correctly, your website will appear under the desired keyword and have high authority from backlinks.
Google PageRank considers factors like E-E-A-T. This stands for Experience, Expertise, Authoritativeness, and Trustworthiness. These criteria determine if the content is high quality, expertly written, and factual for medical SEO. But how do you know if your website content meets Google's criteria?
The marketeers of Medical Digitals are skilled in improving your website traffic. We do this for both HCP- & patient audiences. If you need a healthcare SEO agency to run your SEO campaigns and optimise them, we would be happy to help you.
HCP and patient target audiences are more engaged in online channels than ever. The best strategy to target each audience is different, but, the core of the medical SEO is similar for both audiences. The approach and revolves around four key pillars: Relevance, Crawlability, Engagement and Authority.
Relevance: The content of each page must align with the target keyword and be valuable for the target audience.
Crawlabilty: It is important that Google's crawler finds your page and understand the page structure so it can scan and inspect web pages.
Engagement: More time spent by a user on your website means a higher engagement score. It helps Google understand if your content is engaging and provides quality information.
Authority: By generating links from other trustworthy industry websites, you can signal to Google that your website has credible content. This will have a positive mark on building authority.
To boost traffic, keywords play a vital role in any industry. The life Sciences & Healthcare industry is no exception. Good keyword research provides valuable insights like popular keywords, related keywords. These insights help in on-page optimisation and content creation.
We all scan the titles of the pages in the search engine results and click on the attractive ones. Our team creates attractive title tags based on target keywords. This attracts relevant traffic and increases your CTR.
Header tags are crucial to the page's structure and describe the relevance and content it includes. The H1 describes the page topic, H2 describes the section of a page, and H3 & H4 describe sub-topics.
One of the fundamental factors in defining page relevance is using your target keyword several times. But how many times should you include the target keyword? The sweet spot of over-optimisation and under-optimisation differs from page to page.
Describing the sub-topic around the main target keyword helps Google understand the page's relevance also known as latent semantic indexing. Awareness of topics and covering them is crucial to the success of your search engine optimisation strategy.
Your website is undoubtedly full of images. Unfortunately, Google can't read the imagery. It can however scan the alt text to understand the image type and its relevance to the associated image.
The URL structure helps organise the structure of your website content. A well-planned and executed URL helps users to understand the relevance of the page topic category this results in a good user experience. It also helps Google understand how each page of your website is related to each category. This is of direct influence on the position of your webpages in the search results.
Outbound links are a great way to provide detailed information about the page topic by linking your web page to the external page. It helps Google to understand the page information is relevant to the written topic and helps Google bots to more easily crawl & find your website.
Google considers the mobile-friendliness of a website as an important ranking factor for the search engine result page (SERP). It is a must to have your website mobile friendly as most users use mobile phones to visit websites. We can help you develop a mobile-friendly website.
It is essential to structure your website in an organised way for both your audiences and Google. It means setting up web pages in a cluster with related topics. This will help your visitors to find information quickly.
Internal links are used to index your website pages, transfer authority and indicate topic relevance. No page should be excluded from interlinking. Also, page hierarchy is determined by the internal linking architecture of your website.
The reason behind the poor ranking of your website could be an unstable technical SEO setup. There is no formal penalty for duplicate content. Still, two pages can contain similar content. In that case, it confuses Google to judge which page to prioritise for ranking—resulting in the poor ranking of all the pages with duplicate content. You can avoid this confusion by making sure you don’t have duplicate content or use canonicals.
Submitting a sitemap in XML format through Google Search Console tells Google that the links in a sitemap are available for crawling. No-indexing is a little snippet of code describing the number of pages to exclude from Google search results.
Google has stated that meta description keywords are not considered a ranking factor, but for sure, using the right keywords and structure influences click-through rate.
No excuse if your website loading speed is more than 5 seconds. In fact, a website loading speed from 2 seconds to 3 seconds is the turning point for most users to leave your page. Get your website speed test checked today and optimise technical SEO.
In today's world, people want spoon-feed content. That means keeping people interested and engaged throughout the website is essential. How to do so? Good media is your answer for keeping users engaged. Continuous images, video content and interactive page elements enhancing the user experience is the way to go. Do you find it challenging to optimise your website for a better user experience? We are here to help.
We thrive on success & innovation in the LSH industry. And with our client's business success, we aim to achieve it.
We, as Mindray Europe, have been working with Medical Digitals since December 2019.The cooperation is fresh, but the premium experience has surpassed all expectations. The people from Medical Digitals are great listeners and understand exactly what we and our customers need. Projects are always approached with care and delivered on time and within the agreed budget. I couldn’t be more pleased to work with such a professional, responsive, and reliable team.
Director of Sales and Marketing Ultrasound Europe at Mindray
We were put in touch with Medical Digitals through a recommendation from a colleague. We have worked with Medical Digitals for over a year now, and we would definitely recommend them. The team is responsive, adaptable and reliable. A pleasure to work with. They have taken our social media presence project and rolled it out to 8 different countries. Nothing was too much trouble, and we were delighted with the outcome of our campaign.
Online Communication Specialist - European Region
Besides having received state-of-the-art digital campaigning and having achieved the before-agreed outcome and results, I appreciate even more the permanent client focus and adaptability of Medical Digitals. On top of that: direct communication lines, a lot of useful business advice on the side and a big touch of human kindness. Medical Digitals has definitely become one of our favourite digital partners and soundboards.
Head of Digital Innovation - Benelux
May 10, 2023
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