- Approach
Approach 
ApproachPatientsPatients
Patients are increasingly empowered. Which online channels are the most effective to reach them?
HCPsHCPs
Today, almost 70% of HCPs are digital native. How do you come into contact with HCPs online?
CorporateCorporate
In addition to HCPs and patients, you can reach corporate target groups with online marketing. Curious how?
- Solutions Solutions Solutions
Inbound marketing
Inbound marketing Inbound marketing is a philosophy to attract HCPs through content and convert them into leads.
Lead generation
Lead generation Do you want to generate leads within an HCP target group? Our experts help you use lead generation smartly.
Community building
Community building A patient community helps bring a campaign to life. Are you curious how to approach this?
Community buildingMedical writing
Medical writing Medical content is an essential part of digital marketing in the Life, Sciences & Health sector.
Product launch
Product launch An online campaign is a very effective way to launch new medication or treatments.
Product launchDisease awareness
Disease awareness One of the most effective ways to reach patients is through a disease awareness campaign.
Disease awarenessMedical education
Medical education Online training courses and webinars are good ways to reach HCPs. How do you do this properly?
Medical educationDigital PR
Digital PR Your company’s online channels are the digital business cards of your organization. How do you deal with this?
Digital PRWebsite Development
Website Development A website is usually the central point within your online marketing activities. Curious about how you approach website development professionally?
Website Development - Clients Clients Clients
ClientsClients
See which companies from the Life Sciences & Health sector we work with and what they say about us.
- About About About
AboutAbout
We are Medical Digitals: a full-service online marketing agency for the Life Sciences & Health sector.
About - Insights Insights
- Contact Contact Contact
Reach out
IJsbaanpad 10 B, 1076 CV Amsterdam, The Netherlands
+31 (0)20-3080208
info@medicaldigitals.com
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Would you like more information or tailor-made advice? You can call us, email us or fill in the contact form.
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Medical Digitals
Online Marketing Experts in Life Sciences & Health
Medical Digitals
We are Medical Digitals: a full-service online marketing agency for the Life Sciences & Health sector. Based in Amsterdam, we have been working on innovative campaigns that make a difference since 2010. Driven by our love for online marketing and the desire to make the world a healthier place, we develop and implement valuable digital marketing strategies for Life Sciences & Health. This enables us to shorten the distance between medical companies, healthcare professionals and patients.
We are:
data driven.
informal professionals.
young and experienced.
like a family.
Services
Who do you want to reach?
Patients
Reaching patients online requires a specialist approach. How do you deal with the guidelines which apply to drug promotion? And how can you achieve your goal and create something effective despite those restrictions? Every day, we are looking for ways to reach patient target groups for our clients. A good example is a disease awareness campaign.
We develop and manage such campaigns for medical indications like diabetes, HIV, dermatology and oncology. At national level, but also in various European countries at the same time.
Healthcare professionals
Healthcare professionals (HCPs) are an important target group for many companies in Life Sciences & Health. Traditionally, sales reps approach HCPs offline, but this is becoming less effective. HCPs obviously receive many visits and have little time. Furthermore, many sales reps are now using digital technology.
Reaching this target group online requires a specialist approach. How do you deal with the guidelines which apply to drug promotion? And how can you achieve your goal and create something good despite those restrictions? That’s our daily challenge.
Clients
What clients say about us
We have a diverse client portfolio. For example, we work for top 5 pharmaceutical companies, but also for medical manufactures in niche markets. We are in daily contact with both communication specialists and European online marketing directors. On this page you can read what our clients say about us.
Irene Anindita
Online Communication Specialist - European Region
“Read MoreWe were put in touch with Medical Digital through a recommendation from a colleague.
We have worked with Medical Digitals over a year now and we would definitely recommend them. The team is responsive, adaptable and reliable. A pleasure to work with.
’’
Wim Gerits
Head of Digital Innovation - Benelux
“Read MoreBack in the time, we were triggered by some blogposts of Medical Digitals, evaluating some corporate Life Sciences websites on content, design, usability etc.. Bayer’s website was mentioned in the post and the remarks seemed to be justified and useful. So why not invite them for a conversation?
’’
Yvette van Hensbergen
Commercial Strategy Manager RCC at Pfizer
“Read MoreMedical Digitals has helped us transforming complex medical information about kidney cancer into comprehensible and attractive online content for patients. The experience and working method of Medical Digitals ensured a pleasant and efficient cooperation!
’’
Willy Luiten
Director of Sales and Marketing Ultrasound Europe at Mindray
“Read MoreThe Medical Digitals are great listeners and understood exactly what we and our customers need. Projects are always approached with care, delivery on-time and within the agreed budget. I couldn’t be more pleased to work with such a professional, responsive and reliable team.
’’
Clients we work for
Insights
Every month we write about news, trends and other stuff that is happening in Life ScienceS & Health
How do you effectively follow up on your lead magnets?
When you use lead magnets, you obviously do this with a purpose. The goal is often to generate new business. Contact details are collected and sales can follow up on leads. The way you follow up on leads determines the conversion. Leads generated through a lead magnet are not 'sales qualified' yet. This is the case if there is an interest in your product/service. Leads are first ‘marketing qualified’. This means that the lead is interested in the topic and might be interested in related ones. These leads therefore have to be cultivated to make them sales qualified.
06 April, 2022 
How do you start inbound marketing in the Pharma and Health sector?
Inbound marketing is a marketing philosophy that puts the customer at the center of the buying process. This is an opposite approach of many organizations that take their product or organization as the focal point when interacting with their target audience. As experts in the Pharma and Health sector, we see this happen often. In fact, many pharma companies have a product strategy, through which they want to convince HCPs or patients of the benefits of their product and/or treatment method. Although inbound marketing can serve the same purpose, the approach is quite different. With in bound marketing you make sure that your target audience comes to you instead of the other way around. You do this by providing added value in the form of relevant content. In an inbound marketing strategy, the target audience is supported with relevant content in all phases of the customer journey. You can probably imagine that a healthcare professional at the beginning of their journey needs different content than at the end of their journey. There it is important when applying inbound marketing to research the information needs of the target group. Then, capitalize on this by offering exactly the right content and information at the right time.
24 August, 2021
HCPs as ambassadors of your product or treatment
On the internet, there is a tremendous amount of information available. This is relevant with regard to healthcare professionals (HCPs). Realizing an optimal customer experience is essential to grasp the attention of the healthcare professional within the large amount of available online information. A well-defined customer journey and persona are necessary for this. This way, you offer your target group the right message at the right time, via the right channel. In this blog you will read about the power of the customer journey in combination with the inbound marketing methodology.
09 April, 2021
Contact
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