We are Medical Digitals: a full-service online marketing agency for the Life Sciences & Health sector. Based in Amsterdam, we have been working on innovative campaigns that make a difference since 2010. Driven by our love for online marketing and the desire to make the world a healthier place, we develop and implement valuable digital marketing strategies for Life Sciences & Health. This enables us to shorten the distance between medical companies, healthcare professionals and patients.
Reaching patients online requires a specialist approach. How do you deal with the guidelines which apply to drug promotion? And how can you achieve your goal and create something effective despite those restrictions? Every day, we are looking for ways to reach patient target groups for our clients. A good example is a disease awareness campaign.
We develop and manage such campaigns for medical indications like diabetes, HIV, dermatology and oncology. At national level, but also in various European countries at the same time.
Healthcare professionals (HCPs) are an important target group for many companies in Life Sciences & Health. Traditionally, sales reps approach HCPs offline, but this is becoming less effective. HCPs obviously receive many visits and have little time. Furthermore, many sales reps are now using digital technology.
Reaching this target group online requires a specialist approach. How do you deal with the guidelines which apply to drug promotion? And how can you achieve your goal and create something good despite those restrictions? That’s our daily challenge.
We have a diverse client portfolio. For example, we work for top 5 pharmaceutical companies, but also for medical manufactures in niche markets. We are in daily contact with both communication specialists and European online marketing directors. On this page you can read what our clients say about us.
We were put in touch with Medical Digital through a recommendation from a colleague.
We have worked with Medical Digitals over a year now and we would definitely recommend them. The team is responsive, adaptable and reliable. A pleasure to work with.
Back in the time, we were triggered by some blogposts of Medical Digitals, evaluating some corporate Life Sciences websites on content, design, usability etc.. Bayer’s website was mentioned in the post and the remarks seemed to be justified and useful. So why not invite them for a conversation?
The Medical Digitals are great listeners and understood exactly what we and our customers need. Projects are always approached with care, delivery on-time and within the agreed budget. I couldn’t be more pleased to work with such a professional, responsive and reliable team.
When you use lead magnets, you obviously do this with a purpose. The goal is often to generate new business. Contact details are collected and sales can follow up on leads. The way you follow up on leads determines the conversion. Leads generated through a lead magnet are not 'sales qualified' yet. This is the case if there is an interest in your product/service. Leads are first ‘marketing qualified’. This means that the lead is interested in the topic and might be interested in related ones. These leads therefore have to be cultivated to make them sales qualified.
Inbound marketing is a marketing philosophy that puts the customer at the center of the buying process. This is an opposite approach of many organizations that take their product or organization as the focal point when interacting with their target audience. As experts in the Pharma and Health sector, we see this happen often. In fact, many pharma companies have a product strategy, through which they want to convince HCPs or patients of the benefits of their product and/or treatment method. Although inbound marketing can serve the same purpose, the approach is quite different. With in bound marketing you make sure that your target audience comes to you instead of the other way around. You do this by providing added value in the form of relevant content. In an inbound marketing strategy, the target audience is supported with relevant content in all phases of the customer journey. You can probably imagine that a healthcare professional at the beginning of their journey needs different content than at the end of their journey. There it is important when applying inbound marketing to research the information needs of the target group. Then, capitalize on this by offering exactly the right content and information at the right time.
On the internet, there is a tremendous amount of information available. This is relevant with regard to healthcare professionals (HCPs). Realizing an optimal customer experience is essential to grasp the attention of the healthcare professional within the large amount of available online information. A well-defined customer journey and persona are necessary for this. This way, you offer your target group the right message at the right time, via the right channel. In this blog you will read about the power of the customer journey in combination with the inbound marketing methodology.
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