We are Medical Digitals: a full-service online marketing agency for the Life Sciences & Health sector. Based in Amsterdam, we have been working on innovative campaigns that make a difference since 2010. Driven by our love for online marketing and the desire to make the world a healthier place, we develop and implement valuable digital marketing strategies for Life Sciences & Health. This enables us to shorten the distance between medical companies, healthcare professionals and patients.
Reaching patients online requires a specialist approach. How do you deal with the guidelines which apply to drug promotion? And how can you achieve your goal and create something effective despite those restrictions? Every day, we are looking for ways to reach patient target groups for our clients. A good example is a disease awareness campaign.
We develop and manage such campaigns for medical indications like diabetes, HIV, dermatology and oncology. At national level, but also in various European countries at the same time.
Healthcare professionals (HCPs) are an important target group for many companies in Life Sciences & Health. Traditionally, sales reps approach HCPs offline, but this is becoming less effective. HCPs obviously receive many visits and have little time. Furthermore, many sales reps are now using digital technology.
Reaching this target group online requires a specialist approach. How do you deal with the guidelines which apply to drug promotion? And how can you achieve your goal and create something good despite those restrictions? That’s our daily challenge.
We have a diverse client portfolio. For example, we work for top 5 pharmaceutical companies, but also for medical manufactures in niche markets. We are in daily contact with both communication specialists and European online marketing directors. On this page you can read what our clients say about us.
We were put in touch with Medical Digital through a recommendation from a colleague.
We have worked with Medical Digitals over a year now and we would definitely recommend them. The team is responsive, adaptable and reliable. A pleasure to work with.
Back in the time, we were triggered by some blogposts of Medical Digitals, evaluating some corporate Life Sciences websites on content, design, usability etc.. Bayer’s website was mentioned in the post and the remarks seemed to be justified and useful. So why not invite them for a conversation?
Medical Digitals has helped us transforming complex medical information about kidney cancer into comprehensible and attractive online content for patients. The experience and working method of Medical Digitals ensured a pleasant and efficient cooperation!
The Medical Digitals are great listeners and understood exactly what we and our customers need. Projects are always approached with care, delivery on-time and within the agreed budget. I couldn’t be more pleased to work with such a professional, responsive and reliable team.
For a pharmaceutical company, health care service provider, medical producer or industry association it is important to develop a website on a medical condition. This kind of website is a clever way to provide the target group with reliable and relevant medical information and enhance the online presence of the organization. Through a disease website a pharmaceutical company, health care service provider, medical producer or industry association is able to provide its target group with information on a disease and encourage them to take action. To discover what the quality of these websites is, I examine, analyze and review 5 websites on medical afflictions.
That the patient takes for granted what the docter tells him, is now past. Patients nowadays want to hold the reins. They are more independent, and this is due to developments in health care in the field of digital. It is a process where control is shifting slowly towards the patient. A patient needing more and better information, taking control and wanting to manage a lot of health care related issues himself, is called ‘patient empowerment’.
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