7 objectives of a business page on social media within Life Sciences & Health

There are many different reasons why a company wants to be visible on social media. To start with, a business page is a fast communication channel with which an organization can differentiate itself from the competition. However, this is more a tool than an objective. In this blog, we take a closer look at some possible objectives of a business page on social media.

12 May, 2020

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10 tips to manage a successful corporate social media page within Life Sciences & Health

In addition to reaching HCPs and patients, you can also use social media for corporate communication. Within Life Sciences & Health, the presence of Dutch company pages on social media is limited. This is a shame, because a company page is a fast and personal channel to communicate about company updates, background information, news or other developments. In our view, a company page of a Life Sciences & Health organisation should at least meet the following ten points. Get started or get help from a specialist!

06 May, 2020

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Influencer marketing in healthcare: what are the opportunities?

Often the follower of a blog sees the author as his friend. He follows him closely, trusts his story and is influenced by his opinion. Organizations within the medical, healthcare and pharmaceutical industry want to appear reliable and influence their target group, but they forget the wide reach that is needed for that. For this they can use the reach of an online influencer. There are many influencers that write about different subjects. In the medical, healthcare and pharmaceutical industry there exist certain rules for promoting products and services. In this article I deal with the opportunities of influencer marketing that exist within these sectors.

12 March, 2020

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Why social media monitoring is particularly important in healthcare

Through online and social media monitoring an online marketer can discover where his target group resides online and what subjects keep her busy. This information could be very relevant, because through this the content production can be optimized. In health care the monitoring of the online behavior of different target groups could also be interesting. Patients talk online about their medical conditions, treatments, afflictions and medication in large numbers. This they do at different times through different channels. Health care institutions, pharmaceutical companies and medical producers can enhance their online presence by responding to this behavior. By ‘listening’ better they can discover the need for information of their target groups and adjust the production of content as they see fit.

12 March, 2020

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Patient empowerment adjusts to changing need patient

That the patient takes for granted what the docter tells him, is now past. Patients nowadays want to hold the reins. They are more independent, and this is due to  developments in health care in the field of digital. It is a process where control is shifting slowly towards the patient. A patient needing more and better information, taking control and wanting to manage a lot of health care related issues himself, is called ‘patient empowerment’.

12 March, 2020

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