Choose the social media channel that suits your organisation and objectives

When you think of social media, Facebook might be the first thing to come to mind. For many years, Facebook has been one of the largest social platforms. It is therefore not surprising that many organisations use Facebook to reach their target groups. However, when you are trying to reach a professional target group (like healthcare professionals), it is best to ignore Facebook. Apart from over-the-top marketing videos from brands like Red Bull or Nike, Facebook users are not very interested in content from corporate organisations. Professional target groups are more active on LinkedIn and Twitter. Additionally, Instagram is the channel to reach young professionals. This blog briefly explains how to make use of these channels.

22 May, 2020

7 objectives of a business page on social media within Life Sciences & Health

There are many different reasons why a company wants to be visible on social media. To start with, a business page is a fast communication channel with which an organization can differentiate itself from the competition. However, this is more a tool than an objective. In this blog, we take a closer look at some possible objectives of a business page on social media.

12 May, 2020

10 tips to manage a successful corporate social media page within Life Sciences & Health

In addition to reaching HCPs and patients, you can also use social media for corporate communication. Within Life Sciences & Health, the presence of Dutch company pages on social media is limited. This is a shame, because a company page is a fast and personal channel to communicate about company updates, background information, news or other developments. In our view, a company page of a Life Sciences & Health organisation should at least meet the following ten points. Get started or get help from a specialist!

06 May, 2020

Patient empowerment adjusts to changing need patient

That the patient takes for granted what the docter tells him, is now past. Patients nowadays want to hold the reins. They are more independent, and this is due to developments in health care in the field of digital. It is a process where control is shifting slowly towards the patient. A patient needing more and better information, taking control and wanting to manage a lot of health care related issues himself, is called ‘patient empowerment’.

12 March, 2020