Why YouTube has to be included in the online marketing plan of healthcare service providers

YouTube is, with 7,5 million users in the Netherlands, third place of most used social media channels. Partly by its many users the fast growing channel is, after Google, the largest search engine. For healthcare service providers YouTube is an effective channel to deploy. Especially now that the empowered patient has an increasing need for better information, it is very important to have a strong online presence on different channels and offer relevant information. In this article I will delve into the possibilities YouTube offers.

11 March, 2020

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SEA for the pharma marketer

Search engine advertising (SEA) is a form of paid advertising in search engines. Paid ads achieve the highest position in Google and can be identified by the green cube that says ‘Adv.’ SEA can be very handy if you want to enhance the online presence of your brand or product. This marketing technique is already used by many companies in different industries, but what is it that makes it so special for marketers in the pharmaceutical industry?

10 March, 2020

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