Reach HCPs with LinkedIn’s business targeting options

Healthcare professionals (HCPs) are an important target group for many companies in Life Sciences & Health. A research by Veeva shows that 70% of HCPs are digital natives and collect information online. For example, they use LinkedIn to profile themselves, network and to take subject-specific information. For companies that want to reach HCPs, a business page on LinkedIn offers many options and functionalities to give the organization a face. In addition to sharing small updates with text or images, it is possible to share videos or long articles. By sharing links, the target group is only one click away from, for example, a webinar or whitepaper on your website. Advertising makes it possible to generate a large reach in the short term. 

24 July, 2020

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A business page on social media? Create a clear and effective strategy.

The success of a business page on social media depends, among other things, on creating a concise, effective strategy. In addition to formulating objectives and choosing the right social media channel, there are other elements that are important in a social media strategy. Read more about these elements in this blog.

03 June, 2020

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7 objectives of a business page on social media within Life Sciences & Health

There are many different reasons why a company wants to be visible on social media. To start with, a business page is a fast communication channel with which an organization can differentiate itself from the competition. However, this is more a tool than an objective. In this blog, we take a closer look at some possible objectives of a business page on social media.

12 May, 2020

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5 disease websites examined, analysed and reviewed

For a pharmaceutical company, health care service provider, medical producer or industry association it is important to develop a website on a medical condition. This kind of website is a clever way to provide the target group with reliable and relevant medical information and enhance the online presence of the organization. Through a disease website a pharmaceutical company, health care service provider, medical producer or industry association is able to provide its target group with information on a disease and encourage them to take action. To discover what the quality of these websites is, I examine, analyze and review 5 websites on medical afflictions.

12 March, 2020

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Influencer marketing in healthcare: what are the opportunities?

Often the follower of a blog sees the author as his friend. He follows him closely, trusts his story and is influenced by his opinion. Organizations within the medical, healthcare and pharmaceutical industry want to appear reliable and influence their target group, but they forget the wide reach that is needed for that. For this they can use the reach of an online influencer. There are many influencers that write about different subjects. In the medical, healthcare and pharmaceutical industry there exist certain rules for promoting products and services. In this article I deal with the opportunities of influencer marketing that exist within these sectors.

12 March, 2020

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