Patient empowerment adjusts to changing need patient

That the patient takes for granted what the docter tells him, is now past. Patients nowadays want to hold the reins. They are more independent, and this is due to  developments in health care in the field of digital. It is a process where control is shifting slowly towards the patient. A patient needing more and better information, taking control and wanting to manage a lot of health care related issues himself, is called ‘patient empowerment’.

12 March, 2020

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SEA for the pharma marketer

Search engine advertising (SEA) is a form of paid advertising in search engines. Paid ads achieve the highest position in Google and can be identified by the green cube that says ‘Adv.’ SEA can be very handy if you want to enhance the online presence of your brand or product. This marketing technique is already used by many companies in different industries, but what is it that makes it so special for marketers in the pharmaceutical industry?

10 March, 2020

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