Choose the social media channel that suits your organisation and objectives

When you think of social media, Facebook might be the first thing to come to mind. For many years, Facebook has been one of the largest social platforms. It is therefore not surprising that many organisations use Facebook to reach their target groups. However, when you are trying to reach a professional target group (like healthcare professionals), it is best to ignore Facebook. Apart from over-the-top marketing videos from brands like Red Bull or Nike, Facebook users are not very interested in content from corporate organisations. Professional target groups are more active on LinkedIn and Twitter. Additionally, Instagram is the channel to reach young professionals. This blog briefly explains how to make use of these channels.

22 May, 2020

Read More

7 objectives of a business page on social media within Life Sciences & Health

There are many different reasons why a company wants to be visible on social media. To start with, a business page is a fast communication channel with which an organization can differentiate itself from the competition. However, this is more a tool than an objective. In this blog, we take a closer look at some possible objectives of a business page on social media.

12 May, 2020

Read More

10 tips to manage a successful corporate social media page within Life Sciences & Health

In addition to reaching HCPs and patients, you can also use social media for corporate communication. Within Life Sciences & Health, the presence of Dutch company pages on social media is limited. This is a shame, because a company page is a fast and personal channel to communicate about company updates, background information, news or other developments. In our view, a company page of a Life Sciences & Health organisation should at least meet the following ten points. Get started or get help from a specialist!

06 May, 2020

Read More

5 disease websites examined, analysed and reviewed

For a pharmaceutical company, health care service provider, medical producer or industry association it is important to develop a website on a medical condition. This kind of website is a clever way to provide the target group with reliable and relevant medical information and enhance the online presence of the organization. Through a disease website a pharmaceutical company, health care service provider, medical producer or industry association is able to provide its target group with information on a disease and encourage them to take action. To discover what the quality of these websites is, I examine, analyze and review 5 websites on medical afflictions.

12 March, 2020

Read More

Influencer marketing in healthcare: what are the opportunities?

Often the follower of a blog sees the author as his friend. He follows him closely, trusts his story and is influenced by his opinion. Organizations within the medical, healthcare and pharmaceutical industry want to appear reliable and influence their target group, but they forget the wide reach that is needed for that. For this they can use the reach of an online influencer. There are many influencers that write about different subjects. In the medical, healthcare and pharmaceutical industry there exist certain rules for promoting products and services. In this article I deal with the opportunities of influencer marketing that exist within these sectors.

12 March, 2020

Read More