Influencer marketing in healthcare: what are the opportunities?

Often the follower of a blog sees the author as his friend. He follows him closely, trusts his story and is influenced by his opinion. Organizations within the medical, healthcare and pharmaceutical industry want to appear reliable and influence their target group, but they forget the wide reach that is needed for that. For this they can use the reach of an online influencer. There are many influencers that write about different subjects. In the medical, healthcare and pharmaceutical industry there exist certain rules for promoting products and services. In this article I deal with the opportunities of influencer marketing that exist within these sectors.

12 March, 2020

Why social media monitoring is particularly important in healthcare

Through online and social media monitoring an online marketer can discover where his target group resides online and what subjects keep her busy. This information could be very relevant, because through this the content production can be optimized. In health care the monitoring of the online behavior of different target groups could also be interesting. Patients talk online about their medical conditions, treatments, afflictions and medication in large numbers. This they do at different times through different channels. Health care institutions, pharmaceutical companies and medical producers can enhance their online presence by responding to this behavior. By ‘listening’ better they can discover the need for information of their target groups and adjust the production of content as they see fit.

12 March, 2020

Patient empowerment adjusts to changing need patient

That the patient takes for granted what the docter tells him, is now past. Patients nowadays want to hold the reins. They are more independent, and this is due to developments in health care in the field of digital. It is a process where control is shifting slowly towards the patient. A patient needing more and better information, taking control and wanting to manage a lot of health care related issues himself, is called ‘patient empowerment’.

12 March, 2020

Why YouTube has to be included in the online marketing plan of healthcare service providers

YouTube is, with 7,5 million users in the Netherlands, third place of most used social media channels. Partly by its many users the fast growing channel is, after Google, the largest search engine. For healthcare service providers YouTube is an effective channel to deploy. Especially now that the empowered patient has an increasing need for better information, it is very important to have a strong online presence on different channels and offer relevant information. In this article I will delve into the possibilities YouTube offers.

11 March, 2020

SEA for the pharma marketer

Search engine advertising (SEA) is a form of paid advertising in search engines. Paid ads achieve the highest position in Google and can be identified by the green cube that says ‘Adv.’ SEA can be very handy if you want to enhance the online presence of your brand or product. This marketing technique is already used by many companies in different industries, but what is it that makes it so special for marketers in the pharmaceutical industry?

10 March, 2020