The optimal HCP portal: a strategy to increase your reach and interact with HCPs.

The focus of the Life Sciences & Health industry on digital communication is increasing rapidly. In the last 10+ years, various websites, platforms and other tools have been implemented to reach and support target audiences. Varying from product information for HCPs, supporting materials for patients to Medical Education and support vehicles. However, these channels are often created as standalone projects. Resulting in a maze of different sources. Each with different information aimed at the same target audience. Not exactly an ideal situation. Therefore, it makes sense that more and more companies are aiming to organize this better through one central HCP portal.

03 May, 2022

Read More

Test your AE protocol for social media with our checklist!

Depending on the purpose of a campaign, social media could be the most useful marketing channel for companies in order to reach their target audiences. Unfortunately, due to strict laws and regulations, pharmaceutical companies cannot simply decide to use these channels. Issues such as side effects, must be reported in a timely manner. Why a protocol is indispensable and what things you should pay attention to are explained in this article. We also included a checklist to check whether everything is included in your AE protocol.

25 April, 2022

Read More

Medical Writing in 10 steps

At Medical Digitals we work with an elaborate team of in-house medical writers. Every medical writer has their own specialty and extensive experience in content creations for clients in the Life Sciences & Health sector. Our team of medical writers develops content for international clients in LSH sectors such as: pharmaceutical companies, CROs, healthcare institutions, Med-Tech companies, and players in the Bio-Sciences. The creation of content for marketing in the LHS sector requires the right approach. The content needs to be medically accurate and comply with the regulations and approval processes of those companies. In this article, we describe the process of creating medical content as we apply it in practice. Do you want to know more about the application of medical content? See our Medical Writing webpage!

19 April, 2022

Read More

How do you effectively follow up on your lead magnets?

When you use lead magnets, you obviously do this with a purpose. The goal is often to generate new business. Contact details are collected and sales can follow up on leads. The way you follow up on leads determines the conversion. Leads generated through a lead magnet are not 'sales qualified' yet. This is the case if there is an interest in your product/service. Leads are first ‘marketing qualified’. This means that the lead is interested in the topic and might be interested in related ones. These leads therefore have to be cultivated to make them sales qualified.

06 April, 2022

Read More

Inbound marketing: four reasons why pharma uses Hubspot

The number of online interactions between pharma representatives and healthcare professionals has skyrocketed due to the pandemic. HCPs are increasingly 'digitally native' and they expect pharma companies to go along with this. In order to keep the contact moments with the target group valuable and to strengthen the bond with the target group, more and more pharmaceutical companies are opting for inbound marketing. Automating marketing activities plays an essential role within inbound marketing. There are various tools available for this. At Medical Digitals, we work with Hubspot because this tool offers an all-in-one solution.

24 December, 2021

Read More