We write whitepapers about online marketing within Life Sciences & Health. Curious about the topics?
Patients are increasingly empowered. Which online channels are the most effective to reach them?
Today, almost 70% of HCPs are digital native. How do you come into contact with HCPs online?
In addition to HCPs and patients, you can reach corporate target groups with online marketing. Curious how?
We write whitepapers about online marketing within Life Sciences & Health. Curious about the topics?
Inbound marketing is a philosophy to attract HCPs through content and convert them into leads.
Do you want to generate leads within an HCP target group? Our experts help you use lead generation smartly.
A patient community helps bring a campaign to life. Are you curious how to approach this?
A good omnichannel strategy is designed in such a way that channels reinforce each other. What does this mean within LSH?
An online campaign is a very effective way to launch new medication or treatments.
One of the most effective ways to reach patients is through a disease awareness campaign.
Online training courses and webinars are good ways to reach HCPs. How do you do this properly?
Your company’s online channels are the digital business cards of your organization. How do you deal with this?
We write whitepapers about online marketing within Life Sciences & Health. Curious about the topics?
See which companies from the Life Sciences & Health sector we work with and what they say about us.
Would you like more information? You can call us, email us or fill in the contact form.
We are Medical Digitals: a full-service online marketing agency for the Life Sciences & Health sector.
We write whitepapers about online marketing within Life Sciences & Health. Curious about the topics?
Would you like more information or tailor-made advice? You can call us, email us or fill in the contact form.
An important success factor in a social media campaign for patients is a clear, extensive and well-deployed webcare and adverse events protocol (AE protocol).
A protocol is a document that describes how to act in certain situations. It guarantees that everything in these situations will go according to the agreed rules.
For example, a webcare and AE protocol within Life Sciences & Health addresses how to respond to comments on a company’s social media channels in the Life Sciences & Health sector. How should a community manager report an AE, for example? What information does the AE department need? And how should be reacted on comments within a patient community?
By applying a clear protocol, it is clear to everyone within the organisation and any external party (such as an online marketing agency) what their roles are in certain situations. This way, a Life Sciences & Health organisation can gain control over its social media channels and thereby control its reputation. The webcare and AE protocol includes the following components:
The rules and regulations describe exactly what the organisation regards as appropriate behaviour of employees or external forces who manage the community. This could include limiting the expression of opinions or drawing conclusions too quickly, but also the degree of formality and personality in communication.
Specific tasks are subdivided in the section “Roles and responsibilities”. For example, who answers to responses, who posts the new content, who forwards the AE mentions and who provides feedback on the proposed responses? When everyone knows what to do, tasks can be taken up quickly.
A protocol must contain clear guidelines regarding legal risks. Within the pharmaceutical sector, the Code for Public Advertising for Medicines (CPG), the Code for Advertising for Medical Self-Care Aids (CMH) and all other international laws and regulations play a major role in this. It is important that all employees are aware of these laws and regulations so that unnecessary risks can be prevented.
Interested in more about the AE protocol? We can tell you more about it one-on-one and provide specific information. Do not hesitate to contact us.
There are many different conditions, and therefore many different patients. That is why it is important to properly describe target audiences before you launch a social media campaign for patients. In this blog, we share three tips for formulating target groups for your social media (advertising) campaign.
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