We write whitepapers about online marketing within Life Sciences & Health. Curious about the topics?
Patients are increasingly empowered. Which online channels are the most effective to reach them?
Today, almost 70% of HCPs are digital native. How do you come into contact with HCPs online?
In addition to HCPs and patients, you can reach corporate target groups with online marketing. Curious how?
We write whitepapers about online marketing within Life Sciences & Health. Curious about the topics?
Inbound marketing is a philosophy to attract HCPs through content and convert them into leads.
Do you want to generate leads within an HCP target group? Our experts help you use lead generation smartly.
A patient community helps bring a campaign to life. Are you curious how to approach this?
A good omnichannel strategy is designed in such a way that channels reinforce each other. What does this mean within LSH?
An online campaign is a very effective way to launch new medication or treatments.
One of the most effective ways to reach patients is through a disease awareness campaign.
Online training courses and webinars are good ways to reach HCPs. How do you do this properly?
Your company’s online channels are the digital business cards of your organization. How do you deal with this?
We write whitepapers about online marketing within Life Sciences & Health. Curious about the topics?
See which companies from the Life Sciences & Health sector we work with and what they say about us.
Would you like more information? You can call us, email us or fill in the contact form.
We are Medical Digitals: a full-service online marketing agency for the Life Sciences & Health sector.
We write whitepapers about online marketing within Life Sciences & Health. Curious about the topics?
Would you like more information or tailor-made advice? You can call us, email us or fill in the contact form.
One of the most effective ways to reach patients is through a disease awareness campaign. For a Life Sciences & Health organisation, such a campaign is often set up to create awareness of a (new) treatment or medicine. A social media community is a great tool for a campaign like that. Below three pros and cons of setting up a social media community for patients!
• Bring the campaign to life!
A patient community helps to bring a campaign to life. By regularly sharing content that your target audience responds to, the campaign becomes tangible and reaches people organically.
• Source of information
A social community is an interesting source of information about the target group. What is going on within the target group? What kind of information is wanted? All these things are very relevant for a community manager when creating and optimising content.
• Start the dialogue
By starting a social community, you open a channel where the target group can interact; for example, about a certain disease, and everything that comes with it. Where patients from your target group may not yet have been able to come into contact with each other, now there is a place where they can.
• Good webcare is essential, but takes time, attention and expertise
A social community requires proactive webcare. This takes time and attention, and, therefore, budget. It is crucial that the quality of the webcare is high. You do not want typos, or other kinds of errors in the comments of a large organisation. Social media users will take the account, and therefore the company less seriously. Effectively, you have to make sure that the webcare is run by a qualitatively good team or external agency.
• Adverse Events
When opening a community, you also open a channel where possible adverse events can be reported. This may seem scary, but measures can be taken in advance with a protocol developed specifically for the campaign. Read more about the social media protocol here.
• Not always the right tool
Setting up and managing a social community is time-consuming business, so it must be worth it. Keep your goal in mind at all times. Do you really want to build a community, or do you just want to generate website traffic? If you only want to get traffic to a campaign website and do not want to publish organic content, an advertising campaign using dark posts may be effective enough. Therefore, consider this carefully!
There are many different conditions, and therefore many different patients. That is why it is important to properly describe target audiences before you launch a social media campaign for patients. In this blog, we share three tips for formulating target groups for your social media (advertising) campaign.
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