fbpx

What is Patient Engagement and Why is it Important?

Introduction

Patient engagement is a term used to describe the cooperation between healthcare providers and patients in managing patient health. It involves actively empowering patients during their care to make informed decisions about their health.

Pharmaceutical and Life sciences companies focus on patient centric marketing. Patients are active online users because they are also seeking information about their disease. This provides an opportunity to target them online, and focusing on patient engagement is a way to go.

Why is patient engagement important?

Why is patient engagement important?

According to the WHO, patient engagement is crucial to patient safety and care quality improvement worldwide. Affected patients often consult with a healthcare provider to discuss progress or adjustments to the care provided. This strengthens the relationship between patients and healthcare providers, giving patients more access to proper medical information. This is important because, despite the fact that the distance between patients and healthcare providers has become smaller in this digital age, there are many online channels through which a patient can obtain (incorrect) information. Some opponents of vaccination use social media to influence public opinion. Resistance to a COVID-19 vaccine is an example of this.
Benefits of patient engagement

Benefits of patient engagement

Some people feel that patients should always follow the advice of healthcare providers. After all, medical professionals are experts. But several studies show that patient engagement offers several benefits. To begin with, involved patients lead to better treatment outcomes. This is because they are more willing to adjust their behaviour and lifestyle to support their treatment. In addition, they have more knowledge of their conditions and the treatment process. This enables healthcare providers to diagnose and treat problems better and faster. This improvement in the quality and safety of care benefits not only patients but healthcare providers too. As patients who are happy with their care generally stick with their current care provider or treatment for longer. Satisfied patients mean more income for healthcare providers and manufacturers of medicines.

Explore Our

Other Related Blogs

Explore Services

  • Icon
    Marketing Consultancy
  • Icon
    PPC Marketing
  • Icon
    Social Media Marketing
  • Icon
    Medical Copywriting
  • Icon
    Website Development
  • Icon
    Search Engine Optimisation
Design Credits : Artattackk