Medische copywriting

Medical copywriting attracting patients

Connecting to patients with copywriting needs a different approach compared to content meant for a professional. They do not understand the medical jargon. Instead, they are looking for easy-to-read and ready-to-use content. A healthcare copywriter should keep in mind that the content needs to be written in laymen's language. Another issue is that your content should be accessible. There are many information sources available online. It is the copywriters' job to create a website or social media page that is engaging enough. A study shows that you can identify 5 different interactions they are looking for. There is anoverview below. The interactions differ in generativity and type of control. Generativity means that you give them something to think about and leave something for the next generation. The most valuable interactions have high generativity and a high type of control. This means you control the messaging and create something valuable for your audience. The informal and less generative interactions are the easiest to get, but probably less interesting for your potential clients. As a copywriter and marketing manager, you should be looking for interactions that resolve personal health conditions. For instance, by becoming a facilitator for a patient community. Emotion plays an important role in communication towards patients since they are looking for the experiences of others. Copy that could be useful for them gives them information about strategies to cope with their disease. Asking the right questions and writing the right copy can elicit a discussion. More interaction and engagement will attract more patients