We write whitepapers about online marketing within Life Sciences & Health. Curious about the topics?
Patients are increasingly empowered. Which online channels are the most effective to reach them?
Today, almost 70% of HCPs are digital native. How do you come into contact with HCPs online?
In addition to HCPs and patients, you can reach corporate target groups with online marketing. Curious how?
We write whitepapers about online marketing within Life Sciences & Health. Curious about the topics?
Inbound marketing is a philosophy to attract HCPs through content and convert them into leads.
Do you want to generate leads within an HCP target group? Our experts help you use lead generation smartly.
A patient community helps bring a campaign to life. Are you curious how to approach this?
A good omnichannel strategy is designed in such a way that channels reinforce each other. What does this mean within LSH?
An online campaign is a very effective way to launch new medication or treatments.
One of the most effective ways to reach patients is through a disease awareness campaign.
Online training courses and webinars are good ways to reach HCPs. How do you do this properly?
Your company’s online channels are the digital business cards of your organization. How do you deal with this?
We write whitepapers about online marketing within Life Sciences & Health. Curious about the topics?
See which companies from the Life Sciences & Health sector we work with and what they say about us.
Would you like more information? You can call us, email us or fill in the contact form.
We are Medical Digitals: a full-service online marketing agency for the Life Sciences & Health sector.
We write whitepapers about online marketing within Life Sciences & Health. Curious about the topics?
Would you like more information or tailor-made advice? You can call us, email us or fill in the contact form.
As more and more communication between sales reps of pharmaceuticals and HCPs is digital, it is more important than ever for an LSH company to stand out online. It is up to pharmaceutical companies to distinguish themselves with the content they offer. Consider online training courses, for example. How do you ensure that these are seen by the right people?
To claim or strengthen the position of a thought leader, it is important to be seen as an authority within a particular market. Ideally, the words “online refresher courses” immediately bring your company to a doctor’s mind. You can achieve this by being the first company to present important news, producing high-quality content and offering the best (online) training courses. As a company, you are only a thought leader if you are the best in all areas and radiate this. A good provision of (online) in-service training contributes to this.
There are many ways to promote an (online) training online. Think of LinkedIn advertising, Twitter advertising, landing pages, native platforms, etcetera. In order to tackle the promotion as effectively as possible, we recommend that you work from an “omnichannel approach”. In short, this means: the use of multiple (online) channels that function well independently and reinforce each other at the same time. It is important that all channels convey the same message and are designed and written in the same style. For example, you could make a teaser video for the promotion of an online training course, which explains what is covered in the training. You can share this video via mailings, LinkedIn, Twitter and a native platform. By publishing all content in the same style, you ensure an unambiguous message to the target group, which will promote the number of conversions.