We write whitepapers about online marketing within Life Sciences & Health. Curious about the topics?
Patients are increasingly empowered. Which online channels are the most effective to reach them?
Today, almost 70% of HCPs are digital native. How do you come into contact with HCPs online?
In addition to HCPs and patients, you can reach corporate target groups with online marketing. Curious how?
We write whitepapers about online marketing within Life Sciences & Health. Curious about the topics?
Inbound marketing is a philosophy to attract HCPs through content and convert them into leads.
Do you want to generate leads within an HCP target group? Our experts help you use lead generation smartly.
A patient community helps bring a campaign to life. Are you curious how to approach this?
A good omnichannel strategy is designed in such a way that channels reinforce each other. What does this mean within LSH?
An online campaign is a very effective way to launch new medication or treatments.
One of the most effective ways to reach patients is through a disease awareness campaign.
Online training courses and webinars are good ways to reach HCPs. How do you do this properly?
Your company’s online channels are the digital business cards of your organization. How do you deal with this?
We write whitepapers about online marketing within Life Sciences & Health. Curious about the topics?
See which companies from the Life Sciences & Health sector we work with and what they say about us.
Would you like more information? You can call us, email us or fill in the contact form.
We are Medical Digitals: a full-service online marketing agency for the Life Sciences & Health sector.
We write whitepapers about online marketing within Life Sciences & Health. Curious about the topics?
Would you like more information or tailor-made advice? You can call us, email us or fill in the contact form.
The possibilities to generate online leads have grown enormously in recent years. The simplest definition of lead generation is: “Acquiring new, potential customers.” Today, this is mainly done online. More and more Life Sciences & Health organizations are engaged in lead generation. Generating high-quality leads is almost necessary, especially in a competitive market.
A good HCP lead is a lead – received by downloading content – that has issued a double opt-in, allowing it to be added to a marketing automation flow and further nurtured to eventually become a customer.
There are various reasons for using lead generation. For example to generate:
Recruiting quality leads from HCPs is becoming increasingly difficult, given the full agendas of the target group. A value-added lead generation strategy and execution is essential in generating additional leads for the sales teams of your organization. Are you interested in an extensive guide to reach HCPs through lead generation? By leaving your email address below you will receive our whitepaper in your mailbox!
A number of tools are essential to ensure that lead generation runs smoothly and effectively. To begin with, qualitative lead magnets are needed. A lead magnet is what is offered to HCPs on the website in exchange for their contact details. This lead magnet
must therefore represent a certain value. People don’t just give out their contact details. Examples of commonly used lead magnets are: gated content, e-learning, webinars, animations, infographics, tutorials or free trials.
In addition to the regular advertising options of social media channels, we use another method: hyper segmentation. This is a sophisticated method to reach very specific HCPs on channels such as LinkedIn and Twitter. The method provides insight into target groups based on big data and puts specific target groups together very precisely. These target groups include exactly the people you want to reach. Advertising without noise, which ensures an efficient expenditure of the budget.
Finally, lead generation only works well if you use marketing automation. Of course you can also manually nurture HCPs, but as target groups grow larger it is clearer and more effective to automate the process. There are several tools for this, of which we are experienced working with.
That’s a good start. Now it’s time to nurture the lead. This means: providing the content the lead needs at that moment, served from the right channel. You have already mapped out in advance which phase of the customer journey the lead needs which content. It is therefore easy to warm up the lead with relevant content. When it’s warm enough, it’s time to get sales involved in the process. Your sales colleagues are responsible for actually bringing in a new customer.