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Insights

Test your AE protocol for social media with our checklist!

Depending on the purpose of a campaign, social media could be the most useful marketing channel for companies in order to reach their target audiences. Unfortunately, due to strict laws and regulations, pharmaceutical companies cannot simply decide to use these channels. Issues such as side effects, must be reported in a timely manner. Why a protocol is indispensable and what things you should pay attention to are explained in this article. We also included a checklist to check whether everything is included in your AE protocol.

25 April, 2022

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