09 April, 2021
On the internet, there is a tremendous amount of information available. This is relevant with regard to healthcare professionals (HCPs). Realizing an optimal customer experience is essential to grasp the attention of the healthcare professional within the large amount of available online information. A well-defined customer journey and persona are necessary for this. This way, you offer your target group the right message at the right time, via the right channel. In this blog you will read about the power of the customer journey in combination with the inbound marketing methodology.Read More
You may not directly associate Instagram with companies within Life Sciences & Health. It is not the ideal platform to reach HCPs. Still, Instagram is a valuable channel for more and more LSH companies. Not necessarily to reach HCPs, but, for example, to find young talent that is fully active on Instagram. Organizations present themselves as an attractive employer by means of carousel posts, stories or videos. In this way, Instagram becomes an online showcase with which LSH companies can create an experience that matches their identity.
15 October, 2020Read More
Like LinkedIn, Twitter is a powerful social media channel for reaching healthcare professionals. The fact that HCPs are well represented on both channels is perhaps the only similarity between Twitter and LinkedIn. Twitter is characterized as a short, concise and fast channel, while it is very common on LinkedIn to share extensive content. Twitter differs from other channels because of its real-time character. When something happens in the world, a lot of people check Twitter first, before other media. Twitter is therefore a perfect medium for companies to respond to current events or to bring out company news, for example.
24 September, 2020Read More
Healthcare professionals (HCPs) are an important target group for many companies in Life Sciences & Health. A research by Veeva shows that 70% of HCPs are digital natives and collect information online. For example, they use LinkedIn to profile themselves, network and to take subject-specific information. For companies that want to reach HCPs, a business page on LinkedIn offers many options and functionalities to give the organization a face. In addition to sharing small updates with text or images, it is possible to share videos or long articles. By sharing links, the target group is only one click away from, for example, a webinar or whitepaper on your website. Advertising makes it possible to generate a large reach in the short term.
24 July, 2020Read More
An important success factor in a social media campaign for patients is a clear, extensive and well-deployed webcare and adverse events protocol (AE protocol).
15 July, 2020Read More
One of the most effective ways to reach patients is through a disease awareness campaign. For a Life Sciences & Health organisation, such a campaign is often set up to create awareness of a (new) treatment or medicine. A social media community is a great tool for a campaign like that. Below three pros and cons of setting up a social media community for patients!
17 June, 2020Read More