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ApproachPatientsPatients
Patients are increasingly empowered. Which online channels are the most effective to reach them?
HCPsHCPs
Today, almost 70% of HCPs are digital native. How do you come into contact with HCPs online?
CorporateCorporate
In addition to HCPs and patients, you can reach corporate target groups with online marketing. Curious how?
- Solutions Solutions Solutions
Inbound marketingInbound marketing
Inbound marketing is a philosophy to attract HCPs through content and convert them into leads.
Lead generationLead generation
Do you want to generate leads within an HCP target group? Our experts help you use lead generation smartly.
Community buildingCommunity building
A patient community helps bring a campaign to life. Are you curious how to approach this?
Community buildingMedical writingMedical writing
Medical content is an essential part of digital marketing in the Life, Sciences & Health sector.
Product launchProduct launch
An online campaign is a very effective way to launch new medication or treatments.
Product launchDisease awarenessDisease awareness
One of the most effective ways to reach patients is through a disease awareness campaign.
Disease awarenessMedical educationMedical education
Online training courses and webinars are good ways to reach HCPs. How do you do this properly?
Medical educationDigital PRDigital PR
Your company’s online channels are the digital business cards of your organization. How do you deal with this?
Digital PRWebsite DevelopmentWebsite Development
A website is usually the central point within your online marketing activities. Curious about how you approach website development professionally?
Website Development - Clients Clients Clients
ClientsClients
See which companies from the Life Sciences & Health sector we work with and what they say about us.
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AboutAbout
We are Medical Digitals: a full-service online marketing agency for the Life Sciences & Health sector.
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Test your AE protocol for social media with our checklist!
Depending on the purpose of a campaign, social media could be the most useful marketing channel for companies in order to reach their target audiences. Unfortunately, due to strict laws and regulations, pharmaceutical companies cannot simply decide to use these channels. Issues such as side effects, must be reported in a timely manner. Why a protocol is indispensable and what things you should pay attention to are explained in this article. We also included a checklist to check whether everything is included in your AE protocol.
25 April, 2022
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Patient engagement at the time of COVID-19: why is it important?
According to experts, there is a real chance that a COVID-19 vaccine will be ready in early 2021. As a result, we may be on the eve of the largest patient engagement campaign ever. A substantial part of the population has doubts about the usefulness, effectiveness and safety of a possible COVID-19 vaccine. This is problematic, because vaccination only works if a large part of the population is vaccinated. Although resistance to vaccination is timeless, the future COVID-19 vaccine is under extra magnification. It is therefore very important that governments of countries all over the world create support for the vaccine. Patient engagement will play a major role in this.
23 October, 2020
Read MoreReach patients via social media? Not without a webcare and AE protocol!
An important success factor in a social media campaign for patients is a clear, extensive and well-deployed webcare and adverse events protocol (AE protocol).
15 July, 2020
Read MorePatient community on social media: three pros and cons
One of the most effective ways to reach patients is through a disease awareness campaign. For a Life Sciences & Health organisation, such a campaign is often set up to create awareness of a (new) treatment or medicine. A social media community is a great tool for a campaign like that. Below three pros and cons of setting up a social media community for patients!
17 June, 2020
Read More3 tips for formulating patient target groups for a social media campaign
There are many different conditions, and therefore many different patients. That is why it is important to properly describe target audiences before you launch a social media campaign for patients. In this blog, we share three tips for formulating target groups for your social media (advertising) campaign.
11 June, 2020
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