Depending on the purpose of a campaign, social media could be the most useful marketing channel for companies in order to reach their target audiences. Unfortunately, due to strict laws and regulations, pharmaceutical companies cannot simply decide to use these channels. Issues such as side effects, must be reported in a timely manner. Why a protocol is indispensable and what things you should pay attention to are explained in this article. We also included a checklist to check whether everything is included in your AE protocol.
25 April, 2022Read More
According to experts, there is a real chance that a COVID-19 vaccine will be ready in early 2021. As a result, we may be on the eve of the largest patient engagement campaign ever. A substantial part of the population has doubts about the usefulness, effectiveness and safety of a possible COVID-19 vaccine. This is problematic, because vaccination only works if a large part of the population is vaccinated. Although resistance to vaccination is timeless, the future COVID-19 vaccine is under extra magnification. It is therefore very important that governments of countries all over the world create support for the vaccine. Patient engagement will play a major role in this.
23 October, 2020Read More
An important success factor in a social media campaign for patients is a clear, extensive and well-deployed webcare and adverse events protocol (AE protocol).
15 July, 2020Read More
One of the most effective ways to reach patients is through a disease awareness campaign. For a Life Sciences & Health organisation, such a campaign is often set up to create awareness of a (new) treatment or medicine. A social media community is a great tool for a campaign like that. Below three pros and cons of setting up a social media community for patients!
17 June, 2020Read More
There are many different conditions, and therefore many different patients. That is why it is important to properly describe target audiences before you launch a social media campaign for patients. In this blog, we share three tips for formulating target groups for your social media (advertising) campaign.
11 June, 2020Read More