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Insights

Create a visual experience with Instagram advertising

You may not directly associate Instagram with companies within Life Sciences & Health. It is not the ideal platform to reach HCPs. Still, Instagram is a valuable channel for more and more LSH companies. Not necessarily to reach HCPs, but, for example, to find young talent that is fully active on Instagram. Organizations present themselves as an attractive employer by means of carousel posts, stories or videos. In this way, Instagram becomes an online showcase with which LSH companies can create an experience that matches their identity.

15 October, 2020

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Reach HCPs with LinkedIn’s business targeting options

Healthcare professionals (HCPs) are an important target group for many companies in Life Sciences & Health. A research by Veeva shows that 70% of HCPs are digital natives and collect information online. For example, they use LinkedIn to profile themselves, network and to take subject-specific information. For companies that want to reach HCPs, a business page on LinkedIn offers many options and functionalities to give the organization a face. In addition to sharing small updates with text or images, it is possible to share videos or long articles. By sharing links, the target group is only one click away from, for example, a webinar or whitepaper on your website. Advertising makes it possible to generate a large reach in the short term. 

24 July, 2020

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Patient empowerment adjusts to changing need patient

That the patient takes for granted what the docter tells him, is now past. Patients nowadays want to hold the reins. They are more independent, and this is due to  developments in health care in the field of digital. It is a process where control is shifting slowly towards the patient. A patient needing more and better information, taking control and wanting to manage a lot of health care related issues himself, is called ‘patient empowerment’.

12 March, 2020

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Why YouTube has to be included in the online marketing plan of healthcare service providers

YouTube is, with 7,5 million users in the Netherlands, third place of most used social media channels. Partly by its many users the fast growing channel is, after Google, the largest search engine. For healthcare service providers YouTube is an effective channel to deploy. Especially now that the empowered patient has an increasing need for better information, it is very important to have a strong online presence on different channels and offer relevant information. In this article I will delve into the possibilities YouTube offers.

11 March, 2020

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