The focus of the Life Sciences & Health industry on digital communication is increasing rapidly. In the last 10+ years, various websites, platforms and other tools have been implemented to reach and support target audiences. Varying from product information for HCPs, supporting materials for patients to Medical Education and support vehicles. However, these channels are often created as standalone projects. Resulting in a maze of different sources. Each with different information aimed at the same target audience. Not exactly an ideal situation. Therefore, it makes sense that more and more companies are aiming to organize this better through one central HCP portal.
03 May, 2022Read More
For a pharmaceutical company, health care service provider, medical producer or industry association it is important to develop a website on a medical condition. This kind of website is a clever way to provide the target group with reliable and relevant medical information and enhance the online presence of the organization. Through a disease website a pharmaceutical company, health care service provider, medical producer or industry association is able to provide its target group with information on a disease and encourage them to take action. To discover what the quality of these websites is, I examine, analyze and review 5 websites on medical afflictions.
12 March, 2020Read More
That the patient takes for granted what the docter tells him, is now past. Patients nowadays want to hold the reins. They are more independent, and this is due to developments in health care in the field of digital. It is a process where control is shifting slowly towards the patient. A patient needing more and better information, taking control and wanting to manage a lot of health care related issues himself, is called ‘patient empowerment’.
12 March, 2020Read More
Search engine advertising (SEA) is a form of paid advertising in search engines. Paid ads achieve the highest position in Google and can be identified by the green cube that says ‘Adv.’ SEA can be very handy if you want to enhance the online presence of your brand or product. This marketing technique is already used by many companies in different industries, but what is it that makes it so special for marketers in the pharmaceutical industry?
10 March, 2020Read More