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Insights

HCPs as ambassadors of your product or treatment

09 April, 2021

On the internet, there is a tremendous amount of information available. This is relevant with regard to healthcare professionals (HCPs). Realizing an optimal customer experience is essential to grasp the attention of the healthcare professional within the large amount of available online information. A well-defined customer journey and persona are necessary for this. This way, you offer your target group the right message at the right time, via the right channel. In this blog you will read about the power of the customer journey in combination with the inbound marketing methodology.

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5 disease websites examined, analysed and reviewed

For a pharmaceutical company, health care service provider, medical producer or industry association it is important to develop a website on a medical condition. This kind of website is a clever way to provide the target group with reliable and relevant medical information and enhance the online presence of the organization. Through a disease website a pharmaceutical company, health care service provider, medical producer or industry association is able to provide its target group with information on a disease and encourage them to take action. To discover what the quality of these websites is, I examine, analyze and review 5 websites on medical afflictions.

12 March, 2020

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Patient empowerment adjusts to changing need patient

That the patient takes for granted what the docter tells him, is now past. Patients nowadays want to hold the reins. They are more independent, and this is due to  developments in health care in the field of digital. It is a process where control is shifting slowly towards the patient. A patient needing more and better information, taking control and wanting to manage a lot of health care related issues himself, is called ‘patient empowerment’.

12 March, 2020

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SEA for the pharma marketer

Search engine advertising (SEA) is a form of paid advertising in search engines. Paid ads achieve the highest position in Google and can be identified by the green cube that says ‘Adv.’ SEA can be very handy if you want to enhance the online presence of your brand or product. This marketing technique is already used by many companies in different industries, but what is it that makes it so special for marketers in the pharmaceutical industry?

10 March, 2020

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