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Approach
Approach 
ApproachPatientsPatients
Patients are increasingly empowered. Which online channels are the most effective to reach them?
HCPsHCPs
Today, almost 70% of HCPs are digital native. How do you come into contact with HCPs online?
CorporateCorporate
In addition to HCPs and patients, you can reach corporate target groups with online marketing. Curious how?
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Solutions
Solutions
Solutions
Inbound marketing
Inbound marketing is a philosophy to attract HCPs through content and convert them into leads.
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Inbound marketingLead generation
Do you want to generate leads within an HCP target group? Our experts help you use lead generation smartly.
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Lead generationCommunity building
A patient community helps bring a campaign to life. Are you curious how to approach this?
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Community buildingOmnichannel Integration
A good omnichannel strategy is designed in such a way that channels reinforce each other. What does this mean within LSH?
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Omnichannel IntegrationProduct launch
An online campaign is a very effective way to launch new medication or treatments.
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Product launchDisease awareness
One of the most effective ways to reach patients is through a disease awareness campaign.
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Disease awarenessMedical education
Online training courses and webinars are good ways to reach HCPs. How do you do this properly?
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Medical educationDigital PR
Your company’s online channels are the digital business cards of your organization. How do you deal with this?
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Digital PR -
Clients
Clients
Clients
ClientsClients
See which companies from the Life Sciences & Health sector we work with and what they say about us.
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About
About
About
AboutAbout
We are Medical Digitals: a full-service online marketing agency for the Life Sciences & Health sector.
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Insights
Insights
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Contact
Contact
Contact
Reach out
IJsbaanpad 10 B, 1076 CV Amsterdam, The Netherlands
+31 (0)20-3080208
info@medicaldigitals.com
ContactContact
Would you like more information or tailor-made advice? You can call us, email us or fill in the contact form.
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Insights
HCPs as ambassadors of your product or treatment
09 April, 2021
On the internet, there is a tremendous amount of information available. This is relevant with regard to healthcare professionals (HCPs). Realizing an optimal customer experience is essential to grasp the attention of the healthcare professional within the large amount of available online information. A well-defined customer journey and persona are necessary for this. This way, you offer your target group the right message at the right time, via the right channel. In this blog you will read about the power of the customer journey in combination with the inbound marketing methodology.
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Patient empowerment adjusts to changing need patient
That the patient takes for granted what the docter tells him, is now past. Patients nowadays want to hold the reins. They are more independent, and this is due to developments in health care in the field of digital. It is a process where control is shifting slowly towards the patient. A patient needing more and better information, taking control and wanting to manage a lot of health care related issues himself, is called ‘patient empowerment’.
12 March, 2020
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