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Patients are increasingly empowered. Which online channels are the most effective to reach them?
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Today, almost 70% of HCPs are digital native. How do you come into contact with HCPs online?
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In addition to HCPs and patients, you can reach corporate target groups with online marketing. Curious how?
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Inbound marketing is a philosophy to attract HCPs through content and convert them into leads.
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A patient community helps bring a campaign to life. Are you curious how to approach this?
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A good omnichannel strategy is designed in such a way that channels reinforce each other. What does this mean within LSH?
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An online campaign is a very effective way to launch new medication or treatments.
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One of the most effective ways to reach patients is through a disease awareness campaign.
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Online training courses and webinars are good ways to reach HCPs. How do you do this properly?
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Your company’s online channels are the digital business cards of your organization. How do you deal with this?
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Patient empowerment adjusts to changing need patient
That the patient takes for granted what the docter tells him, is now past. Patients nowadays want to hold the reins. They are more independent, and this is due to developments in health care in the field of digital. It is a process where control is shifting slowly towards the patient. A patient needing more and better information, taking control and wanting to manage a lot of health care related issues himself, is called ‘patient empowerment’.
12 March, 2020
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