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Patients are increasingly empowered. Which online channels are the most effective to reach them?
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Patient empowerment adjusts to changing need patient
That the patient takes for granted what the docter tells him, is now past. Patients nowadays want to hold the reins. They are more independent, and this is due to developments in health care in the field of digital. It is a process where control is shifting slowly towards the patient. A patient needing more and better information, taking control and wanting to manage a lot of health care related issues himself, is called ‘patient empowerment’.
12 March, 2020
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