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Approach
Approach 
ApproachPatientsPatients
Patients are increasingly empowered. Which online channels are the most effective to reach them?
HCPsHCPs
Today, almost 70% of HCPs are digital native. How do you come into contact with HCPs online?
CorporateCorporate
In addition to HCPs and patients, you can reach corporate target groups with online marketing. Curious how?
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Solutions
Solutions
Solutions
Inbound marketing
Inbound marketing is a philosophy to attract HCPs through content and convert them into leads.
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Inbound marketingLead generation
Do you want to generate leads within an HCP target group? Our experts help you use lead generation smartly.
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Lead generationCommunity building
A patient community helps bring a campaign to life. Are you curious how to approach this?
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Community buildingOmnichannel Integration
A good omnichannel strategy is designed in such a way that channels reinforce each other. What does this mean within LSH?
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Omnichannel IntegrationProduct launch
An online campaign is a very effective way to launch new medication or treatments.
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Product launchDisease awareness
One of the most effective ways to reach patients is through a disease awareness campaign.
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Disease awarenessMedical education
Online training courses and webinars are good ways to reach HCPs. How do you do this properly?
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Medical educationDigital PR
Your company’s online channels are the digital business cards of your organization. How do you deal with this?
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Digital PRWebsite Development
A website is usually the central point within your online marketing activities. Curious about how you approach website development professionally?
Website Development -
Clients
Clients
Clients
ClientsClients
See which companies from the Life Sciences & Health sector we work with and what they say about us.
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About
About
About
AboutAbout
We are Medical Digitals: a full-service online marketing agency for the Life Sciences & Health sector.
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Insights
Insights
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Contact
Contact
Contact
Reach out
IJsbaanpad 10 B, 1076 CV Amsterdam, The Netherlands
+31 (0)20-3080208
info@medicaldigitals.com
ContactContact
Would you like more information or tailor-made advice? You can call us, email us or fill in the contact form.
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What is the difference between a single, omni and multichannel strategy within Life Sciences & Health?
The increasing digitization is causing a great deal of change within the Life Sciences & Health sector. Healthcare professionals (HCPs) are offered information in a variety of ways and have a multitude of informative sources to consult. The COVID-19 pandemic is accelerating digitization enormously, as representatives of Life Sciences & Health companies are more limited in visiting their target groups. These changes cause an increase in the use of digital channels for marketing and sales purposes. In addition to the "offline" sales representatives, there are currently "digital sales forces" who contact HCPs through social media, online magazines, search engines and other channels. The use of different channels is also called a multichannel strategy. This is the successor to the single channel strategy. In recent years, many Life Sciences & Health organizations have taken the first steps towards an omnichannel strategy. You can read about the meaning of these three strategies and their main differences and similarities are in this blog.
04 November, 2020
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Hyper segmentation: Reach HCPs with Twitter’s unique database
Like LinkedIn, Twitter is a powerful social media channel for reaching healthcare professionals. The fact that HCPs are well represented on both channels is perhaps the only similarity between Twitter and LinkedIn. Twitter is characterized as a short, concise and fast channel, while it is very common on LinkedIn to share extensive content. Twitter differs from other channels because of its real-time character. When something happens in the world, a lot of people check Twitter first, before other media. Twitter is therefore a perfect medium for companies to respond to current events or to bring out company news, for example.
24 September, 2020
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