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Insights

Patient community on social media: three pros and cons

One of the most effective ways to reach patients is through a disease awareness campaign. For a Life Sciences & Health organisation, such a campaign is often set up to create awareness of a (new) treatment or medicine. A social media community is a great tool for a campaign like that. Below three pros and cons of setting up a social media community for patients!

17 June, 2020

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3 tips for formulating patient target groups for a social media campaign

There are many different conditions, and therefore many different patients. That is why it is important to properly describe target audiences before you launch a social media campaign for patients. In this blog, we share three tips for formulating target groups for your social media (advertising) campaign.

11 June, 2020

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A business page on social media? Create a clear and effective strategy.

The success of a business page on social media depends, among other things, on creating a concise, effective strategy. In addition to formulating objectives and choosing the right social media channel, there are other elements that are important in a social media strategy. Read more about these elements in this blog.

03 June, 2020

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Choose the social media channel that suits your organisation and objectives

When you think of social media, Facebook might be the first thing to come to mind. For many years, Facebook has been one of the largest social platforms. It is therefore not surprising that many organisations use Facebook to reach their target groups. However, when you are trying to reach a professional target group (like healthcare professionals), it is best to ignore Facebook. Apart from over-the-top marketing videos from brands like Red Bull or Nike, Facebook users are not very interested in content from corporate organisations. Professional target groups are more active on LinkedIn and Twitter. Additionally, Instagram is the channel to reach young professionals. This blog briefly explains how to make use of these channels.

22 May, 2020

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7 objectives of a business page on social media within Life Sciences & Health

There are many different reasons why a company wants to be visible on social media. To start with, a business page is a fast communication channel with which an organization can differentiate itself from the competition. However, this is more a tool than an objective. In this blog, we take a closer look at some possible objectives of a business page on social media.

12 May, 2020

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