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Insights

What is the difference between a single, omni and multichannel strategy within Life Sciences & Health?

The increasing digitization is causing a great deal of change within the Life Sciences & Health sector. Healthcare professionals (HCPs) are offered information in a variety of ways and have a multitude of informative sources to consult. The COVID-19 pandemic is accelerating digitization enormously, as representatives of Life Sciences & Health companies are more limited in visiting their target groups. These changes cause an increase in the use of digital channels for marketing and sales purposes. In addition to the "offline" sales representatives, there are currently "digital sales forces" who contact HCPs through social media, online magazines, search engines and other channels. The use of different channels is also called a multichannel strategy. This is the successor to the single channel strategy. In recent years, many Life Sciences & Health organizations have taken the first steps towards an omnichannel strategy. You can read about the meaning of these three strategies and their main differences and similarities are in this blog.

04 November, 2020

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Patient engagement at the time of COVID-19: why is it important?

According to experts, there is a real chance that a COVID-19 vaccine will be ready in early 2021. As a result, we may be on the eve of the largest patient engagement campaign ever. A substantial part of the population has doubts about the usefulness, effectiveness and safety of a possible COVID-19 vaccine. This is problematic, because vaccination only works if a large part of the population is vaccinated. Although resistance to vaccination is timeless, the future COVID-19 vaccine is under extra magnification. It is therefore very important that governments of countries all over the world create support for the vaccine. Patient engagement will play a major role in this.

23 October, 2020

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Create a visual experience with Instagram advertising

You may not directly associate Instagram with companies within Life Sciences & Health. It is not the ideal platform to reach HCPs. Still, Instagram is a valuable channel for more and more LSH companies. Not necessarily to reach HCPs, but, for example, to find young talent that is fully active on Instagram. Organizations present themselves as an attractive employer by means of carousel posts, stories or videos. In this way, Instagram becomes an online showcase with which LSH companies can create an experience that matches their identity.

15 October, 2020

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Hyper segmentation: Reach HCPs with Twitter’s unique database

Like LinkedIn, Twitter is a powerful social media channel for reaching healthcare professionals. The fact that HCPs are well represented on both channels is perhaps the only similarity between Twitter and LinkedIn. Twitter is characterized as a short, concise and fast channel, while it is very common on LinkedIn to share extensive content. Twitter differs from other channels because of its real-time character. When something happens in the world, a lot of people check Twitter first, before other media. Twitter is therefore a perfect medium for companies to respond to current events or to bring out company news, for example.

24 September, 2020

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HCP Lead Generation: 5 questions to our Director Jesse Gosse

Jesse Gosse is the Director of Medical Digitals. In addition to many other tasks, he and his team work on inbound marketing strategies for companies within Life Sciences & Health (LSH) on a daily basis. In this blog, we ask Jesse 5 questions about his vision on inbound marketing and lead generation.

22 September, 2020

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