HCP Portal: A Strategy to Boost Reach & Interact with HCPs

The optimal portal provides all the information that is of interest to the HCP. Resulting in the portal becoming the main information source for the HCP. The structure of the portal should be logical and consistent. For each treatment area, all products, studies, background information and handouts need to be available without any redirect or external download. Visitors will return, and there will be more interactions with the target audience by creating an excellent user experience.

The creation of the optimal portal does not happen overnight. It can only succeed if all internal stakeholders are on board and share the same vision and approach. Only then you will get everything right. Everything should be aligned, complete, up to date, and consistent. This includes the tone of voice and style. The basic elements are not the only thing that result in an optimal HCP portal. The optimal HCP portal is measured by the quality and availability of content. Therefore, it should be tailored to your audience and respond to their need of information.

The decision process is increasingly starting in search engines. This also applies to HCP audiences. The optimal HCP portal attracts visitors by publishing content on relevant topics without login requirements. In this way, your content can be found using search engines. Of course, not everything can be shared due to laws and regulations. The target audience knows this and will understand that they must sign up. In the gated part of the portal, visitors can read the entire article. This allows you to get found, get opt-ins and comply with laws and regulations.

You don’t write gated content without proper preparation. It starts with thorough keyword research translated into a concise content strategy. The aim is to achieve cohesion with a perfect balance between marketing and medical. Using the correct form and a logical structure is essential to accomplish this. Concise content written by someone who speaks the same language will keep the audience's attention. This entire process contributes to growing reach and interaction with your audiences. The experienced digital marketing specialists at Medical Digitals are experts in creating portals, medical writing and lead generation.

We are happy to help you create and optimise your digital marketing activities and strategy. Do not hesitate to contact us. Mail to info@medicaldigitals.com or call +31(0)20-3080208