Our approach in brief: first we study the product, segment, company, the market and target group. After that, we determine the online goal, derived from the company's objective. Now it's time to establish KPIs which will enable us to make the online objective measurable. In an online marketing strategy, we then describe the most effective way to reach the target group and achieve the objective with a selection of online channels and media. We subsequently implement the strategy ourselves, in partnership with the client.